Do you have a website or blog where you publish new things, either daily or from time to time?
Do you know that you can publish them in Google News?
Recently, when I read one of the articles on 9to5mac noticed, that after their post they got this neat feature.
An option to follow their site through Google News.
It gives them an additional way to get more visitors but also convinces them to stay connected with their content.
My first impression was… I want this as well on one of my websites, so I start exploring how to do that. When I did that, I have been surprised at how relatively easy it was without any extra work from myself. By utilising the website RSS Feed and going through initial configuration and approval (that took approximately 2-3 days) my first site was live and posts were updated when published.
This is another reason to say that RSS is not dead and it still matters.
Here is how I did that and how you can do it as well!
Not so far ago I elaborated on adding copyright information for images on a Hugo-based website. Through this approach, I managed to learn how to get images per post, then list and use in Schema for Images.
“You can provide the URL of images we might not have otherwise discovered by submitting an image sitemap”.
I decided to see how I can implement that into my Hugo website.
Do you write on your website a series of frequently asked questions (FAQs) and try to answer them? Do you know that putting text on a website is not enough to gain traction? Even if your questions and answers are unique and could be desired by users, they may never find their audience.
Playing with the SEO aspect may help, but if we concentrate only on the surface – visible part, we will still be missing out. What is important is what beneath, just in the background. This is how we can simply describe what is Schema.
Structured data (Schema) is presented on a website in a way that is not visible to an ordinary visitor but processed, when found, by search engines.
Schema is very important and will be even more this year (2023), as mentioned directly by many people at Google.
To get your question-answers into search engines you should put your interest into the Frequently Asked Questions (FAQ) Schema.
Here is how I did this on some of the websites that I made with Hugo.
As you are aware, when you create your post with images and publish them on your website, sooner or later they will appear on Google.
Your article will land in Search Results and images will be shown in Google Images.
Sometimes you are taking a lot of effort into your images and restricting their use by providing specific disclaimers or copyright information on your website.
The problem is that Google does not always know that and when you search for an image, that is sourced from your website, the image may be copyright restricted.
The user, who is searching through, will not know that as well and he may come into trouble. This may result in a fine that may need to be paid to the rightful owner.
On websites that I tend to create, I always try to utilise Structured Data (Schema) as much as possible. This invisible for ordinary visitor data is served in the background and is used by search engines and other websites for better positioning of your content.
On YummyRecipes.uk I have already widely implemented Schema for Recipes but would like to do some more.
Just today, on the 23rd of July Yummy Recipes UK is celebrating the third month from the lunch of the website. We (me, from the development side, and my friend, from the content) didn’t see what was coming.
At the lunch the ambitions were high, but also reality brings us down a bit, as we saw plenty of cooking websites around that we will need to compete with.
During the first two months social media, mainly Facebook, dominates in popularity. Over 1000 people on average viewed each recipe that we shared, whereas our website got only a portion of visits.
Are you advertising for job positions on your website?
Trying to hire somebody is a bit difficult these days in some industries, especially when companies looking carefully at their budgets, everything is getting more expensive so is salary expectations higher than usual.
When the good places to advertise a job vacancy are plenty around if the company decided to put it on the website, it’s worth using the power of Google and getting this offer working for the company (it will not find itself without the right approach).
If you looked through Google for job offers you may see that some offers are displayed directly in search results (Jobs section) and they are not paid advertising (at least not most of them). Most of them are pulled from other sites.
The good thing is, that you can add your job vacancy to Google for free as well, you just need to inform the search engine the right way.
The right way to do that is with JobPosting Schema.
Designing a website is not a thing that I am doing for a living. My day job is giving me the security needed, and everything else is a development of myself – to see what I can do and extend my skills. If at some point these “little” skills can change into something bigger, that’s great.
See my LinkedIn profile if you want to get in touch.
When I made websites, I discover new ways of doing the same things – improvement. I am not doing things (writing websites) in the same way, that’s the main thing. A new website is a new approach. I am reusing well-working elements, but still, it’s like making everything from scratch, and I like it.
With every new creation, I discovered ways how to improve projects that I have already live, and with this one there was no exception.
I decided to move yet another website from WordPress to Hugo. This time the website has much more traffic than any other “of mines” (the ones that I am managing).
The main reason was speed (but also recent discussion about the environment and impact of technologies on it).