Do you write on your website a series of frequently asked questions (FAQs) and try to answer them? Do you know that putting text on a website is not enough to gain traction? Even if your questions and answers are unique and could be desired by users, they may never find their audience.
Playing with the SEO aspect may help, but if we concentrate only on the surface – visible part, we will still be missing out. What is important is what beneath, just in the background. This is how we can simply describe what is Schema.
Structured data (Schema) is presented on a website in a way that is not visible to an ordinary visitor but processed, when found, by search engines.
Schema is very important and will be even more this year (2023), as mentioned directly by many people at Google.
To get your question-answers into search engines you should put your interest into the Frequently Asked Questions (FAQ) Schema.
Here is how I did this on some of the websites that I made with Hugo.