Setting a hreflang meta tag on your multilingual website shall be as simple as a piece of cake. Just put the relevant meta tag on your website, refer to the translated version and on translated version refer back to the original one.
Looks as simple as that. End of story? Wrong!
Do you have a website or blog where you publish new things, either daily or from time to time?
Do you know that you can publish them in Google News?
Recently, when I read one of the articles on 9to5mac noticed, that after their post they got this neat feature.
An option to follow their site through Google News.
It gives them an additional way to get more visitors but also convinces them to stay connected with their content.
My first impression was… I want this as well on one of my websites, so I start exploring how to do that. When I did that, I have been surprised at how relatively easy it was without any extra work from myself. By utilising the website RSS Feed and going through initial configuration and approval (that took approximately 2-3 days) my first site was live and posts were updated when published.
This is another reason to say that RSS is not dead and it still matters.
Here is how I did that and how you can do it as well!
When Google is releasing their search engine updates, there is always a lot of action and a lot of discussions around. Everybody is looking for the impact of the update on their website and position in search engines.
By the end of August 2022, Google comes with a Helpful Content Update (HCU). This highly appreciated (by content creators) update suppose to penalise low-content websites and those generated by AI. I have been happy about it and knew, that none of my websites will be affected, and I was right!
Are you advertising for job positions on your website?
Trying to hire somebody is a bit difficult these days in some industries, especially when companies looking carefully at their budgets, everything is getting more expensive so is salary expectations higher than usual.
When the good places to advertise a job vacancy are plenty around if the company decided to put it on the website, it’s worth using the power of Google and getting this offer working for the company (it will not find itself without the right approach).
If you looked through Google for job offers you may see that some offers are displayed directly in search results (Jobs section) and they are not paid advertising (at least not most of them). Most of them are pulled from other sites.
The good thing is, that you can add your job vacancy to Google for free as well, you just need to inform the search engine the right way.
The right way to do that is with JobPosting Schema.