Do you write on your website a series of frequently asked questions (FAQs) and try to answer them? Do you know that putting text on a website is not enough to gain traction? Even if your questions and answers are unique and could be desired by users, they may never find their audience.
Playing with the SEO aspect may help, but if we concentrate only on the surface – visible part, we will still be missing out. What is important is what beneath, just in the background. This is how we can simply describe what is Schema.
Structured data (Schema) is presented on a website in a way that is not visible to an ordinary visitor but processed, when found, by search engines.
Schema is very important and will be even more this year (2023), as mentioned directly by many people at Google.
To get your question-answers into search engines you should put your interest into the Frequently Asked Questions (FAQ) Schema.
Here is how I did this on some of the websites that I made with Hugo.
As you are aware, when you create your post with images and publish them on your website, sooner or later they will appear on Google.
Your article will land in Search Results and images will be shown in Google Images.
Sometimes you are taking a lot of effort into your images and restricting their use by providing specific disclaimers or copyright information on your website.
The problem is that Google does not always know that and when you search for an image, that is sourced from your website, the image may be copyright restricted.
The user, who is searching through, will not know that as well and he may come into trouble. This may result in a fine that may need to be paid to the rightful owner.
On websites that I tend to create, I always try to utilise Structured Data (Schema) as much as possible. This invisible for ordinary visitor data is served in the background and is used by search engines and other websites for better positioning of your content.
On YummyRecipes.uk I have already widely implemented Schema for Recipes but would like to do some more.
Are you advertising for job positions on your website?
Trying to hire somebody is a bit difficult these days in some industries, especially when companies looking carefully at their budgets, everything is getting more expensive so is salary expectations higher than usual.
When the good places to advertise a job vacancy are plenty around if the company decided to put it on the website, it’s worth using the power of Google and getting this offer working for the company (it will not find itself without the right approach).
If you looked through Google for job offers you may see that some offers are displayed directly in search results (Jobs section) and they are not paid advertising (at least not most of them). Most of them are pulled from other sites.
The good thing is, that you can add your job vacancy to Google for free as well, you just need to inform the search engine the right way.
The right way to do that is with JobPosting Schema.