SMS

Have you seen Sky Mobile’s “It’s not me, its you” ads on billboards lately?

Well, in recent weeks there has been quite a change to the benefit of consumers, especially mobile phone users.

Mobile phones are everyday life. In the UK, this sector is a huge business, especially since the island pays a little differently and you can afford slightly better phones on a monthly subscription.

Personally, I am not and never have been a supporter of subscriptions in the UK. Therefore, the introduction of the requirement of easy operator change and even easier number portability using only text messages (SMS) became something groundbreaking, so I decided to take a look at it.