Post in category: Hugo, Blog, WebDev
The llms.txt and discussion around it recently is quite controversial.
On one hand, Google’s Search Relations team (led by John Mueller and Gary Illyes) has explicitly stated that llms.txt files will not help your SEO or search rankings. On the other hand, Google’s developer tools team recently introduced an experimental “Agentic Browsing” category into Lighthouse and PageSpeed Insights that actively audits for an llms.txt file.
This seems contradictory, but it makes perfect sense once you separate Search Discovery from On-Page Navigation.